STATE BANK OF INDIA
STATE BANK OF INDIA
Client: SBI - State Bank of India
Project: Brand Management and Brand Perception Management
About the Client
State Bank of India is an Indian multinational public sector bank and financial services statutory body headquartered in Mumbai, Maharashtra. It is the largest bank in India by assets, deposits, profits, and branches. SBI is ranked 221st in the Fortune Global 500 list of the world’s largest corporations of 2020, being the only Indian bank on the list.
Scope of Work
- SBI wanted to study customer satisfaction levels among customers of selected states
- To ascertain the need for an improved channel and client’s satisfaction prediction, an assessment of product needs and service channel preferences for Affluent and Super-Affluent customers of SBI’s Wealth Management offering was needed.
- SBI wanted to study customer satisfaction levels among customers of selected states
- To ascertain the need for an improved channel and client’s satisfaction prediction, an assessment of product needs and service channel preferences for Affluent and Super-Affluent customers of SBI’s Wealth Management offering was needed.
Datawise Assignment
- Carried out a RATER (Reliability-Assurance-Tangibles Empathy-Responsiveness) Perception-Expectation Gapping exercise for the State Bank of India brand.
- Mapped the media consumption habits and the impact of existing messaging initiatives, and resonance of brand positioning for specific target customer segments, in different product categories
- Identified the competitive strengths and opportunities based on feedback from customers with multi-bank established relationships
Datawise Assignment
- Carried out a RATER (Reliability-Assurance-Tangibles Empathy-Responsiveness) Perception-Expectation Gapping exercise for the State Bank of India brand.
- Mapped the media consumption habits and the impact of existing messaging initiatives, and resonance of brand positioning for specific target customer segments, in different product categories
- Identified the competitive strengths and opportunities based on feedback from customers with multi-bank established relationships
Value Added by Datawise
- The aim of the Assessment was to identify areas of need. Identifying areas for improvement allowed SBI to maximize customer satisfaction while ensuring that it met regulatory requirements
- Datawise implemented the positioning and branding of SBI. It was based on the insights obtained across the 3 strategy pillars – Products, Dedicated Advisors, e-Platform, and which helped SBI to expand their understanding of their customers
Value Added by Datawise
- The aim of the Assessment was to identify areas of need. Identifying areas for improvement allowed SBI to maximize customer satisfaction while ensuring that it met regulatory requirements
- Datawise implemented the positioning and branding of SBI . It was based on the insights obtained across the 3 strategy pillars – Products, Dedicated Advisors, e-Platform, which helped SBI to expand their understanding of their customers
Client Speak
“ Datawise and its research team did an excellent job for the project. The meaningful insights was utilized by us to improve our business and to reach out to the customers with the right message. The executed surveys helped our competitive strengths and opportunities. ”
Datawise has customers spread over 25 countries across Domains and Industry segments. We harness Insights and Intelligence to bring about Infinite Transformation. Proven Frameworks and Proprietary Tools improve Operations, Delivery Models, and Customer Experience.
© Copyright 2022 Datawise. All Rights Reserved.
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Datawise has customers spread over 25 countries across Domains and Industry segments. We harness Insights and Intelligence to bring about Infinite Transformation. Proven Frameworks and Proprietary Tools improve Operations, Delivery Models, and Customer Experience.
Quick Links
© Copyright 2022 Datawise. All Rights Reserved.