Over the last decade, there is an increasing presence of web-based communication that got integrated with rising penetration of social media. The influence of social media on consumer behaviour is becoming a very complex and challenging for any business enterprise. Recognizing this growing trend, DATAWISE has worked out a new product that helps customers understands the importance & role of social media on consumer behavior.
We have developed a tool, MEOW (Measuring Effectiveness of Online Wow) that helps in tracking on a continuous basis what people say about you, and the impact of this on your brand image. A company’s reputation is built over a long period with continuous improvement in products & services backed with timely delivery and service quality. DATAWISE understands the painstaking efforts taken to build this reputation and MEOW aims to bridge this gap by tracking consumer feedback and its impact on reputation.